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Aladdin Box Office: Disney Opens Big On Memorial Day As Brightburn And Booksmart Struggle
Dumbo, who? Disney rebounded from that movie's disappointing opening early this year, finding a whole new world of money with Aladdin. The 2019 live-action remake is making good use of Memorial Day weekend, and it's expected to make over $100 million just at the domestic box office alone by the time the four-day holiday is over. There wasn't much magic at the box office for anyone else, with Aladdin leaving everybody in the dust, including the three repeats just behind it -- John Wick 3, Avengers: Endgame, and Detective Pikachu. You have to head down to #5 to find the first other newcomer in Brightburn, followed by Booksmart.
Check out the full top 10 chart from the domestic box office. The results below are just for the usual three-day Friday-to-Sunday tally, and more money will be made Monday to finish out Memorial Day weekend.
If Aladdin can reach $110 million on Monday, that will make it one of the top five Memorial Day openings ever, per Box Office Mojo stats. It seems to be trending toward the higher end of the initial estimates for its opening weekend box office. That said, there's no chance it will take the #1 Memorial Day weekend spot from the reigning champion, Pirates of the Caribbean: At World’s End, which nabbed $139 million in its four-day debut.
Aladdin has already made more than $120 million at the international box office, for a current worldwide total of $207.1 million. It should easily pass Dumbo, which only has a current domestic total of $112,701,413 and a worldwide total of $348,096,055.
Speaking of Dumbo, though, it got a boost from Aladdin's opening. It actually just missed the top 10, placing #11 with a $1.046 million weekend. That's a +238.2% jump over its 18th place finish last week. Sometimes it seems like Disney is stacking these releases too close together, but as we saw from Captain Marvel when Avengers: Endgame came out, the releases don't cannibalize each other so much as give the previous film a nice ticket boost.
John Wick 3 was the top dog last week, finally dethroning Avengers: Endgame as #1 title on the weekend charts. They are both still toward the top this weekend, along with Detective Pikachu, which left the indie newcomers struggling for air. Brightburn is a superhero movie, but not a big studio comic book movie. It was made on a shoestring budget, so that $7.5 million isn't exactly a failure, but does it bode ill for the potential to continue the story from here? Same with Booksmart, which is one of the best-reviewed films of the year. It's earning raves, but only $6.5 million at the box office.
It's always tough to be a small film out there, but especially around a big holiday weekend like this. Brave of them to even try to take on Aladdin, John Wick, and Endgame with some counter-programming. But would another time of year have been more advantageous?
Looking ahead, next week is going to be another monster at the box office -- literally, with Godzilla: King of the Monsters ready to take your money. Rocketman will also open to try and claim the non-blockbuster crowd.
Who took your money this weekend and why? Poll time.
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